PubAid, in partnership with Guinness and Sky Business, is calling on pubs across the UK to take part in vital new research that will spotlight the powerful role they play in supporting grassroots sport, quantify how many people take part in community sports supported by pubs and give them a chance to win football tickets.
‘Pubs Power Sport’ is undertaking nationwide research for a campaign that will celebrate the pubs and publicans sponsoring kits, hosting team socials, and fundraising for local teams all while offering a place for fans to gather and celebrate.
This research will build on PubAid’s 2019 findings that pubs raise over £40 million annually for grassroots sport. Backed by Guinness and Sky Business, this year’s initiative will gather fresh data to demonstrate just how essential pubs are to local teams, from Sunday league football to darts and cricket, and to highlight the wider impact on community wellbeing, mental health, and social connection.
Publicans are invited to complete a short survey to share how they support sport in their area. In doing so, they’ll be part of a national report and could win football tickets courtesy of Guinness and Sky Business.
Des O’Flanagan, PubAid Co-Founder, said: “Behind nearly every grassroots team is a pub offering space and support. Pubs Power Sport is about recognising that vital contribution and celebrating it properly.”
To take part and be entered into the prize draw, pubs can visit: www.pubaid.co.uk/pubs-power-sport.
This good news story is brought to you by PubAid’s Positive PUBlicity Hub
